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London,United Kingdom, 7th January 2020: Nikon adds to its impressive line-up of bridge cameras with the COOLPIX P950, which boasts an impressive 83x optical zoom. This robust superzoom camera updates the COOLPIX P900 with a range of sought-after features that make it exceptionally easy to capture distant subjects in extraordinary detail – in stunning close-up images and strikingly sharp 4K movies.

With its extensive reach, the COOLPIX P950 is the ideal companion camera for photographers who want to photograph birds or wildlife, or for keen aircraft spotters. The 83x optical zoom offers a focal length range of 24-2000 mm¹, while the 166x Dynamic Fine Zoom digitally extends the upper limit to an incredible 4000 mm².

Wildlife or bird photographers shooting at first light or at dusk get great results thanks to the bright NIKKOR lens with wide f/2.8 maximum aperture. Image quality is sharp, even when shooting at high zoom. Video shooters can record breath taking 4K movie footage of elusive subjects and users can adjust key exposure settings while filming, which is ideal in changing light. The COOLPIX P950 also supports RAW (NRW) image capture so users can make the most of advanced processing/editing programs. And a full-size hot shoe enables use of Nikon accessories like mics or scopes.

Gabriela Januario, Commercial Planning Manager at Nikon UK, comments: “The COOLPIX P950 is a feature-packed update to the COOLPIX P900, which changed the market for superzoom cameras with its 83x optical zoom. This new camera keeps the impressive zoom range of its predecessor and adds many of the features people have been asking for, including: 4K movies, an improved electronic viewfinder, RAW support, and a hot shoe for accessories. It’s a great addition to the Nikon family of superzoom cameras: people can choose between an 83x optical zoom and the extraordinary 125x optical zoom of the COOLPIX P1000 depending on their passions.”

Summary of key features

Incredible zoom. 83x optical zoom (24–2000 mm) and 166x Dynamic Fine Zoom (4000 mm).¹ ²
Bright NIKKOR lens. With f/2.8 maximum aperture and Super ED glass to help reduce distortion at high zoom.
Standout shots. 16 MP backlit CMOS sensor, fast EXPEED image processor, and Dual Detect Optical Vibration Reduction.
RAW support. Save and export uncompressed RAW (NRW) images to processing/editing programs.
4K movies. Easily record stereo 4K/UHD 30p footage, or Full HD (1080p) video at frame rates of up to 60p. Record in stereo sound and manually adjust key exposure settings while filming.
In-camera time-lapse. Record time-lapse movies of approx. 10 seconds duration, which play back at 25 fps or 30 fps.
Vari-angle LCD monitor. Bright and larger 8.1 cm (3.2 in) 921k-dot LCD monitor can be tilted and twisted in almost any direction.
Clear electronic viewfinder. Twice as large 1 cm (0.39 in) 2360k-dot OLED electronic viewfinder with eye-sensor.
Smooth & Funcional Control. The large grip, side dial for auto focus, side zoom control, and snap-back zoom button ensure steady handling.
SnapBridge. Sync photos to your smart device or use the smart device to shoot remotely, even for RAW files.
Full-size hot shoe. Mount Nikon accessories like Speedlights and mics. Or try Nikon’s DF-M1 Dot Sight, a foldable scope that helps track even fast-flying birds.
Connectivity. Connect using Wi-Fi, USB and Bluetooth

SnapBridge compatibility

Nikon’s SnapBridge app for iOS and Android must be installed on a compatible smart device before SnapBridge can be used with this camera.

¹ 35mm equivalent.
² Magnification of Dynamic Fine Zoom is calculated from the maximum wide-angle position of the optical zoom.